Why are the cell phone companies trying to remove the phrase “per month” from our lexicon? In all of these commercials trying to persuade you to sign up for their plan the people (usually teenagers) who are trying to convince Dad to get them a cell phone always spit out a string of features they’ll get and then say that they’ll get all of this for only $69.99 monthly access.
I argue that no one ever actually says “monthly access”. Go ahead, I challenge you to ask anyone on the street, “Hey, how much does your cell phone plan cost?” And they’ll say, “Oh, it’s 40 bucks a month,” or “$49.00 per month,” or “Too damn much.” But you know what they won’t say? “It’s only $39.99 monthly access from Verizon Wireless!” Of course the price varies from person to person, but that’s about it.
Let’s all lobby to get “per month” brought back. No real person turns the phrase “monthly access”. If we have to listen to these dumb commercials, at least make it sound like these are real conversations about cell phone plans and not people who are total corporate whores.
